I'm a firm believer that natural ingredients (thing one can pronounce) are the best ingredients! This cream is smooth and has a good thickness. even with just a little on the back of my hand I could feel the difference the hydrating cream made. The plastic pouch in which it arrived can easily be repurposed. The eye cream hits all of the buzz phrases people want; all natural, cruelty free, made in the USA, etc. It's worth checking out!