The "chocolate bar" has prayer ministries of the church (prayer pagers, prayer chain, prayer shawls, prayer and journaling group).
The lead story is used to focus worshipers on the message they are going to hear. This could be some of the pastor's thoughts that were pretty cool but didn't make the message, musings of the staff or some human interest angle.The right side is a list of activities at the church that week. The goal is not so much remind people that they need to be at all the stuff, but instead let them see the activities and weekday life of the congregation.
The back side is our prayer list...I gotta say, I love the look!
The goal is to give those that walk into worship something relevant and interesting to make them want to read. Ultimately "the deal" (in house name of the publication) will replace spoken announcements, allow us to convey a focused message and inform our people of the great dynamic of the church.